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What are the Features of a good brand name

Features of a good brand name

  • It should be short, easy to pronounce, spell, recognize and remember. 
  • It should suggest the products benefits and qualities.
  • It should be distinctive.
  • t should be adaptable to packaging or labeling requirements.
  • It should be sufficiently versatile to accommodate new products that are added to the product line.
  • It should be capable of being registered and protected legally.
  • It should not get out of date very soon.

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