- It should be short, easy to pronounce, spell, recognize and remember.
- It should suggest the product‟s benefits and qualities.
- It should be distinctive.
- t should be adaptable to packaging or labeling requirements.
- It should be sufficiently versatile to accommodate new products that are added to the product line.
- It should be capable of being registered and protected legally.
- It should not get out of date very soon.
Thursday, 11 February 2021
What are the Features of a good brand name
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