What are the Features of a good brand name

• It should be short, easy to pronounce, spell, recognize and remember. 
• It should suggest the product‟s benefits and qualities.
• It should be distinctive.
• t should be adaptable to packaging or labeling requirements.
• It should be sufficiently versatile to accommodate new products that are added to the product line.
• It should be capable of being registered and protected legally.
• It should not get out of date very soon.