The candidates and political party conduct election campaign to educate the voters about their future programmes and policies. Political parties hold rallies, road-shows, mohalla sabhas, etc. They also spend on hoardings, advertising, banners, posters and pamphlets. Political parties usually try to focus the voters’ attention on some big issues; like poverty alleviation, corruption, employment generation, provision for electricity, water, food, etc.
According to law, following activities are banned during election campaign:
- Threatening or bribing the voters.
- Asking for votes in the name of religion or caste.
- Use of government resources in election campaign.
- Spending more than Rs. 25 lakh in a Lok Sabha constituency and more than Rs. 10 lakh in an assembly constituency.